Blogs

Part Time Sponsorships: Band Aid or Brand Fade?

Remember when race cars were still called "specials" and always looked the same, every race, every season, according to what colors, personal obsessions and/or hand lettering styles the team owner, long time sponsor or the primary check writer's wife (or girlfriend) liked? They didn't know it at the time but those early team owners and sponsors were participating in the development of what the marketing folks now call 'Branding' -- something entirely different from the kind of branding that Rowdy Yates, Gordon Johncock and A.J. Foyt used to do to cows.

2012: A Summer of Intrigue

By Larry Edsall Though they are nearly a year away, I’m already looking forward to two races next June. First, the 80th running of the 24 Hours of Le Mans, followed a few days later by the 90th Climb to the Clouds, the race up Pikes Peak. Only the now century-old Indianapolis 500 has accumulated more motorsports history than Le Mans or Pikes Peak.

A quiet milestone: electric Indy-style car sets first class record at Indianapolis

  On Saturday, May 7, 2011, three weeks before the Centennial Indy 500, history was made and a new era in racing at Indianapolis begun.  The significance of the event was not only electrifyingly (pun intended) significant but eerily silent too -- both as it occurred and as covered by the motorsports media. As part of Indianapolis Motor Speedway's inaugural Emerging Tech Day event, driver Billy Roe drove a battery powered electric open wheel race car around the famous two and half mile oval at an average speed of 106.897 miles per hour.

Sports Car Racing in America is at a Crossroads. The Directions are in French.

A few months ago the Fédération Internationale de l’Automobile (FIA) and the Automobile Club de l’Ouest (ACO) announced a partnership that would turn the Intercontinental Le Mans Cup sports car racing series into the FIA World Endurance Championship, beginning in 2012. This is a definite upgrade.  The FIA runs Formula 1, the World Rally Championship, the World Touring Car Championship and many other series.  It has decades upon decades of history and milestones, experience, partnerships and power. 

Oval Track Racing vs. Road Racing... Is One Better Than the Other?

"Road racing is a participant's folly; oval racing is spectator's delight." Those were the words that Clint Brawner wanted me to put on a bumper sticker almost 30 years ago.  But my, oh, my how times have changed -- as evidenced by this past weekend's Le Mans, NASCAR, F1 and IndyCar races.

DELTA WING IS COMING TO LIFE

By John Oreovicz Ben Bowlby’s DeltaWing concept car created a lot of controversy and conversation when it was pitched as a potential “Indy car of tomorrow” in early 2010. Now, with the help of Dan Gurney’s All American Racers and defending American Le Mans Series champions Highcroft Racing, a revised version of the DeltaWing is becoming a reality. Bowlby’s design has already been accepted as a special category “56th entry” for the 2012 24 Hours of Le Mans endurance race.

Rubbin', Racin' and Fisticuffs. What's New?

This past weekend of racing was a full one, featuring the Rolex Sports Car series at The Glen, NHRA drag racing at Englishtown and all three NASCAR series; Sprint Cup and Camping World Trucks at Kansas Speedway and the Nationwide Series at Chicagoland.

Mecum, Vintage Indy Racing Group Look to Preserve Heritage of Indy Racing Cars

By Larry Edsall INDIANAPOLIS -- Notice the dateline is INDIANAPOLIS, not SPEEDWAY, Ind. That’s because I wasn’t at the Indianapolis Motor Speedway, from which the western Indy suburb where the 500 is contested takes its name. Instead, I was north of downtown, at the Indiana State Fairgrounds.

Racing in America's Road Trip to Indy - Part 2

By Christian Overland, executive vice president, The Henry Ford I had a phone conversation yesterday with my friend Clive Chapman, Managing Director of Classic Team Lotus, about his father Colin Chapman’s 1965 Indy 500 winning car - the Lotus-Ford 38/1 - which is now part of the collections of The Henry Ford and will be featured in the upcoming Racing in America exhibition.

Racing in America Road Trip to Indy - Part 1

By Christian Overland, executive vice president, The Henry Ford
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